California is one of the beauty hotspots nowadays, so much that it can be difficult to choose where to buy your beauty products. Many brands are popping up with huge promises they almost always fail to live up to.
Trial and error costs a lot of money, though. That is why I am here to help with my selection of California-based brands that I go for regularly. To put the cherry on top, they are all vegan and cruelty-free!
Initially started in Oakland, California, E.L.F is fast becoming one of the fastest growing cosmetic brands in America. All of their products are vegan and cruelty-free and can be purchased online or at local chain stores like Target or Walmart.
Their products are affordable and perfect for everyday use. Plus, as their name states (E.L.F. stands for ‘eyes, lips, face’), you can find everything you need for your look within their range.
Kat Von D Beauty
Kat Von D’s products are cruelty-free. However, the makeup behind her name wasn’t always 100% vegan. However, she was adamant about getting all her products to stop using animal products, and she has done it.
All of Kat Von D’s beauty products are now 100% vegan and cruelty-free. Her incredible range of products can be viewed on her website, and I know I rushed to it the second I heard the news.
Kat’s journey has been amazing to watch; she is so passionate about her brand and bringing it to the world. She truly believes in quality over quantity.
Rock Candy Beauty
A woman founded it for women. This Laguna Beach-based beauty brand came about from one woman’s passion for bringing you the best natural, vegan, and cruelty-free makeup products. And it looks like she got it right.
With hard work, immense passion and dedication to finding the most natural ingredients that work with your skin, a company was born.
Rock Candy’s products don’t just make you look your best, but you will feel your best too. All of the items are made with the most natural ingredients that heal and nurture the skin. Some of them include anti-inflammatory chia seeds, moisturizing almond extract and shielding red algae.
Rock Candy Beauty has taken the time to list every one of their ingredients on their website, with a plethora of information for you to read up on. Visit their website for a look at their range, as well as information on what each of their ingredients does for your skin.
Rock Candy has also taken their passion one step further, in reaching out to the community to show how much they care. Rock Candy is proud to say that amongst other organizations, two of the larger ones they partner with to show they care are the Pacific Marine Mammal Center and the Pacific Whale Foundation.
Wet n Wild
This company has been around since 1979, but they are keeping up with the trends even today. Located in Los Angeles, this brand offers an exceptionally affordable range of cruelty-free makeup, as well as a range of vegan makeup which delighted both my morality and my wallet.
Their products are readily available at super prices that everyone can afford. You can visit their website to view their range of products. Plus, despite their name, they offer beautiful, natural-looking makeup besides the crazy colors for when you feel like experimenting.
There are no longer any excuses not to make conscientious beauty choices. With this incredible choice of brands, being thoughtful both to yourself and to your environment has never been easier.
What are you waiting for?