The pop up has become hugely popular over the last few years, giving companies a chance to show their newest products quickly and easily. Pop up shops generate a huge excitement and exposure for the companies.
And for us, the consumers, it gives a sneak peek at the latest products, and, in some cases, a significant discount or promotions. These pop-up shops can be hugely popular, especially with the more prominent brands, as they promote them everywhere for everyone to see.
This concept gives the brands the personal touch they all desperately need in this competitive market. We have compiled a list of some of the best and most popular pop-up shops across the world; keep an eye out for the next pop up near you to grab the latest products.
Kylie Cosmetics came to the market in 2015, and what better way to celebrate her 21st birthday than with a pop-up shop. To say this was a huge success is an understatement. Hundreds of fans lined the streets for the shop to open. It was reported some fans even started to queue at 4.30am to get a peak.
Included in her pop up shop in the outdoor mall was her birthday collection. She also opened a pop-up shop in New York and San Francisco, which were also crowded with her devoted fans. Kylie made the time to greet as many fans as she could when these shops opened.
Birchbox is a subscription brand which used the pop-up shop concept entirely to their advantage. They took a national tour to promote their brand by letting customers come along and sample their products in person. As well as letting their clients try out the latest products by building their own makeup kits, you could also stop by the try bars and try out their newest trends and products.
They also treated customers to manicures and astrology readings as an extra perk for stopping by. The pop-up shop tour was such a success, they then went onto opening a permanent shop in Soho.
Giorgio Armani Beauty
What better to do than shopping to kill a little extra time before your flight? Well, Giorgio Armani Beauty helped customers do just this when they set up a pop-up shop at Sydney airport, and who doesn’t love a little duty free shopping? This hugely successful pop up stood out with its sleek and fashionable design.
With their pop up, they have a wide selection of their products on offer as well as exclusive lipstick only available in their pop up shop. There were also Giorgio Armani Beauty experts on hand to help you with your shopping or suggest makeup and products suit your look. The decision to try this pop-up shop was hugely successful to them, as it gave clients time to browse in glamorous surroundings and get a souvenir of their trip on the way.
AHC wanted to make a big splash when they branched out into the Chinese market, and boy did they do that. They erected a huge two-story store in the center of Shanghai. They created a light, airy space for shopping, as well as an eye-catching store to entice customers in.
Split into two different sections, AHC used the space to their full advantage. On the ground floor, the regular customers could stock up on their favorite products and shop for the newest releases. On the top-most floor, new customers to the brand would be assisted by staff to find the perfect products for them, and this gave them a more personalized feeling and more likely to make a purchase.
Are There More?
How do you find out when the next pop up is coming from your favorite brand? We all want to see the newest releases and creation from our favorite brands. To make sure you don’t miss out here’s a little list of hints and tips.
- Sign up for newsletter directly from the site.
- Follow the brand on social media.
- If it’s a person’s makeup brand, follow them personally; they will usually make announcements.
- Follow the beauty industry’s top magazine and pages, as they sometimes do promote on their behalf.
Pop up shops are a great thing for you as the consumer to get great offers and the newest exclusive products, so don’t miss out!